Current Career Position
Tour Marketing Coordinator,
Live Nation Entertainment
Facilitate tour marketing activities, including marketing research, reviewing and approving paid media, coordinating partner promotions, and liaising with internal and external teams, including artist management, tour directors, and Live Nation’s digital media team, on tour details. Tours included artists in a variety of genres, including Metallica and Post Malone.
Previous Career Positions
Digital Producer,
Live Nation Entertainment
Worked on digital promotions by creating microsites, gathering marketing analytics, project managing promotions, and more. In 2021, my team and I received an award from The One Club for Creativity for Innovation & Transformation / Innovation in Lockdown for our work on the Adobe Creativity Tour, which featured international promotions in partnership with festivals and artists, such as Lady Gaga.
Marketing Coordinator,
Santa Monica Travel & Tourism
Managed social media platforms, maintained the website by posting blog articles & press releases and using basic SEO practices, and more.
Marketing Chair,
WE Nation
(Live Nation Entertainment’s Women in Entertainment Organization)
As a volunteer, I am the marketing chair for Live Nation’s WE Nation organization. I sent and designed and organization communication, including invites, surveys, reminders. I also created a deck of survey results depicting how our committee can improve future WE Nation events, and I presented it to the then VP of Human Resources at Live Nation Entertainment.
Internships
Marketing Intern,
San Diego Magazine
Assisted the marketing director of San Diego Magazine and Exquisite Weddings in marketing campaigns, conducting research for the potential success of future SDM events and SDM‘s online store prior to its launch, edited digital web ads and print ads, posted to SDM & Exquisite Weddings‘s Pinterest pages, took photos for its Instagram page, and more.
Marketing & Management Intern,
Protein One Creative Studio
Protein One Co-Working
(Now Named Here. Co-Working)
Interned for a few months in Sydney, Australia, creating a marketing/re-branding plan for a co-working studio, managing the social media platforms for both Protein One Studio (a digital creative agency) and Protein One Co-Working (now named Here. Co-Working), and more.
University Student Organization Leadership
Snapchat Discover Editor,
The Daily Iowan
As the first Snapchat Discover editor for The Daily Iowan, I created a detailed brand guide and managed a group of about 10 students to create and publish content for The DI‘s SnapChat Discover account.
President,
American Marketing Association
Led an executive board of 6-8 students and an organization of 70-75 students to bring marketing experience and learning opportunities to The University of Iowa, including the re-vamp of our award-winning, regional marketing competition between multiple universities.
Web Editor,
VERVE Magazine
Used HTML & CSS to edit the site to better display blog posts on different devices, coded multi-media articles, and analyzed Google Analytics to make recommendations to article editors and social media editors on the best performing content.
Highlighted Marketing From Coursework
Individuals, Teams, & Organizations
(International Marketing & Business)
Collaborated with students based in the USA and students based in Poland to create a marketing plan to expand a popcorn company into Poland. This course gave me experience and knowledge in working with a team and conducting business internationally.
Integrated Marketing Communications
Worked with a team to plan, design, and pitch cohesive and creative marketing communications for digital and print advertising for brands.
Tour Marketing
Created a tour marketing plan, a sponsorship one-sheet, merchandising plan, artist offer sheet, and expense breakdown sheet. Course topics included, the touring process, different tour revenue streams, and how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring.
Music Marketing
Constructed a marketing plan for an artist’s music, tour, products, brand image, and more. Further course topics included digital, word-of-mouth, and guerrilla marketing techniques; social media and mobile marketing; publicity; music licensing; live performance and tour marketing; merchandising; face-to-face selling; sales promotions; radio promotions; and sponsorships.
Rhiana S. Chickering 