Social Media Accounts/Platforms Managed:
While interning at both Protein One, a creative agency, and Protein Studio, a co-working agency, in Sydney, Australia, I managed six different social media accounts. Three for Protein One and three for Protein Studio:
I managed these six accounts, by creating content calendars, researching articles of interest to creative minds, finding and designing backgrounds for creative and inspirational quotes popular among Protein Studio’s following, and keeping up on creative trends in the digital content and co-working industries.
I also conducted research, analyzed data, and utilized my marketing knowledge to develop a marketing and rebranding plan for Protein Studio, which rebranded into Here Coworking.
My marketing plan included an executive summary, situational analysis (Weaknesses, Strengths, Threats, Opportunities), competitive analysis, industry analysis, goals, recommendations and action steps for Protein Studio to take based on the research and analyses provided in the marketing plan.
NOTE: Due to confidentiality, I removed some specifics in the marketing plan.*
*If you would like a more detailed example of a marketing plan, please see my marketing plan created in my Music Marketing course at UCLA or my tour-specific music marketing plan created in my Touring, Tour Accounting, and Merchandising course at UCLA .
You may also view my tour-specific music marketing plan overview below: