Within Integrated Marketing Communications (course at The University of Iowa), my team and I created marketing campaigns for Propel and S’well by integrating social media ads (including videos and still images) and print ads for magazines. As a team, we conducted research, photoshoot sessions, and brainstorm sessions to create all of our ads from scratch. I was Chief of Creative Design, and I utilized Adobe InDesign and Photoshop to edit and complete our content. Our team Instagram page: The Good, The Ad, The Unique – Instagram

I also created individual designs using InDesign for assigned book summaries.
Scroll to those designs HERE.

S’well

(FOR SPECULATIVE PURPOSES for Our Integrated Marketing Communications Course)

S’well targets its advertisements to East Coast and East Coast consumers. However, we discovered an untouched market and opportunity within the Midwest. As a result, we developed an advertising campaign to embrace this opportunity while remaining consistent with S’wells personable, word-of-mouth marketing tactics and the company’s passion for the environment.