Integrated Marketing Communications

View integrated marketing communications content I created at The University of Iowa, including campaigns and designs.

Within Integrated Marketing Communications (course at The University of Iowa), my team and I created marketing campaigns for Propel and S’well by integrating social media ads (including videos and still images) and print ads for magazines. As a team, we conducted research, photoshoot sessions, and brainstorm sessions to create all of our ads from scratch. I was Chief of Creative Design, and I utilized Adobe InDesign and Photoshop to edit and complete our content. Our team Instagram page: The Good, The Ad, The Unique – Instagram

I also created individual designs using InDesign for assigned book summaries.
Scroll to those designs HERE.



(FOR SPECULATIVE PURPOSES for Our Integrated Marketing Communications Course)

S’well targets its advertisements to East Coast and East Coast consumers. However, we discovered an untouched market and opportunity within the Midwest. As a result, we developed an advertising campaign to embrace this opportunity while remaining consistent with S’wells personable, word-of-mouth marketing tactics and the company’s passion for the environment.

Still Print (Magazine) Advertisements

Print Ad for Women’s Style Magazines

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Print Ad for Men’s Style

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Still Digital Advertisements



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Propel Water

(FOR SPECULATIVE PURPOSES for Our Integrated Marketing Communications Course)

Still Digital Advertisement

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Boomerang Digital Advertisements


Book Summaries:

Within my Integrated Marketing Communications course, I individually created book summaries of popular marketing texts. I utilized InDesign to create magazine and newspaper layouts.

A Tribute to David Ogilvy

Ogilvy on Advertising Book Summary

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Hey Whipple, Squeeze This Book Summary

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