Live Nation
Tour Marketing Coordinator
November 2021 – October 2023
• Liaise with internal and external teams, including artist management, tour directors, and Live Nation Entertainment’s digital media team, on tour details for global tours at Live Nation including Metallica, Post Malone, and Dona Cat.
• Secured Liquid Death as a sponsor for a KoRn album release event.
• Procured partnerships for ticket giveaways, establishing relationships and facilitating the promotions by coordinating assets, social copy, and TM1 Came From Codes/trackable links.
• Review and approve paid media posts.
• Request digital and traditional marketing needs, such as assets, via Asana.
• Edit and write social media copy for partner giveaways and Live Nation, venue, and artist dark posts.
• Analyze fan and artist data via Tableau to aid in campaign planning and marketing research.
• Coordinate meta pixel and ad access with artist teams to better target audiences in digital campaigns.
• Ensure marketing brief is updated with routing and budgets and enter spends into ROME/SalesForce.
Rhiana S. Chickering 