Course Description
Throughout this course, I created a marketing plan, a sponsorship one-sheet, merchandising plan, artist offer sheet, and expense breakdown sheet. Course topics included, the touring process from planning to settling live performances; different tour revenue streams, such as ticket sales, sponsorship income, and merchandising; and how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring.
Marketing Plan
Tour Marketing Plan for Billie Eilish
Overview of Tour Marketing Plan (for Course Assignment):
Sponsorship One-Sheet
Sponsorship One-Sheet for The Rolling Stones
Merchandising Plan
Merchandise Plan for Taylor Swift
Artist Offer Sheet
Artist Offer Sheet for Lana Del Rey
Rhiana S. Chickering 