Santa Monica Travel & Tourism

Full Details of Position

Santa Monica Travel & Tourism (SMTT)
Marketing Coordinator

September 2018 – March 2019

    • Create and review relevant content for social media domestically and internationally, including Instagram, YouTube, Facebook, Twitter, TikTok, Pinterest, LinkedIn, and China’s WeChat and Weibo platforms.

    • Increased follower engagement on Instagram by 51% and Twitter by approximately 30% through day-to-day community management and listening.

    • Proactively mapped social media calendars and schedule social media congeng using Hootsuite’s social media management tool, while adjusting the content based on current events or new promotions.   

    • Track SMTT’s digital presence using Google and social media analytics and make recommendations accordingly.

    • Analyze social media campaign hashtags using CrowdRiff and social media analytics. 

    • Use HTML code and SEO best practices to post and update content on SantaMonica.com to ensure accuracy.

    • Maintain the CRM database for clients and local start-ups and entrepreneurs, while also organizing company assets.

    • Form personable relationships with partners and represent SMTT at community events and industry functions.

    • Conduct research to implement marketing projects, such as social media and website content for target audiences.

    • Collect and shoot new photos and video for digital platforms.

    • Design and update banner ads, print advertisements, postcards, brochures, e-newsletters, and other promotions.

    • Collaborate with a team on campaigns and programs, including collateral production, website maintenance, social media, community relations, focus groups, events, Santa Monica and SMTT awareness promotions.

    • Fulfill marketing and brand asset requests from marketing and other departments.

    • Coordinate outreach development for local businesses to collect information for Santa Monica’s specials web pages.

    • Update marketing Standard Operational Procedure (SOP) binders and one-sheets.

    • Work with outside print vendors on the production of printed collateral.

    • Assist the CMO and marketing and public relations directors and managers with administrative tasks, expense reports, communication outreach, errands, and projects.