Website, Marketing, & SEO (Santa Monica Travel & Tourism)

  

Summary of Experience

• Track SMTT’s digital presence using Google and social media analytics and make recommendations accordingly.

    • Use HTML code and SEO best practices to post and update content on SantaMonica.com to ensure accuracy.

    • Conduct research to implement marketing projects, such as social media and website content for target audiences.

    • Collect and shoot new photos and video for digital platforms.

    • Design and update banner ads, print advertisements, postcards, brochures, e-newsletters, and other promotions.

    • Collaborate with a team on campaigns and programs, including collateral production, website maintenance, social media, community relations, focus groups, events, Santa Monica and SMTT awareness promotions.

    • Coordinate outreach development for local businesses to collect information for Santa Monica’s specials web pages.

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