Summary of Experience
• Track SMTT’s digital presence using Google and social media analytics and make recommendations accordingly.
• Use HTML code and SEO best practices to post and update content on SantaMonica.com to ensure accuracy.
• Conduct research to implement marketing projects, such as social media and website content for target audiences.
• Collect and shoot new photos and video for digital platforms.
• Design and update banner ads, print advertisements, postcards, brochures, e-newsletters, and other promotions.
• Collaborate with a team on campaigns and programs, including collateral production, website maintenance, social media, community relations, focus groups, events, Santa Monica and SMTT awareness promotions.
• Coordinate outreach development for local businesses to collect information for Santa Monica’s specials web pages.