Social Media Marketing & Community Management and Listening (Santa Monica Travel & Tourism)



Summary of Experience

  • Create and review relevant content for social media domestically and internationally, including Instagram, YouTube, Facebook, Twitter, TikTok, Pinterest, LinkedIn, and China’s WeChat and Weibo platforms.

    • Increased follower engagement on Instagram by 51% and Twitter by approximately 30% through day-to-day community management and listening.

    • Proactively mapped social media calendars and schedule social media congeng using Hootsuite’s social media management tool, while adjusting the content based on current events or new promotions.   

    • Track SMTT’s digital presence using Google and social media analytics and make recommendations accordingly.

    • Analyze social media campaign hashtags using CrowdRiff and social media analytics. 

    • Conduct research to implement marketing projects, such as social media and website content for target audiences.

    • Collect and shoot new photos and video for digital platforms.

    • Design and update banner ads, print advertisements, postcards, brochures, e-newsletters, and other promotions.

    • Collaborate with a team on campaigns and programs, including collateral production, website maintenance, social media, community relations, focus groups, events, Santa Monica and SMTT awareness promotions.

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