Tour Marketing Coordinator, Live Nation Entertainment

Live Nation
Tour Marketing Coordinator

November 2021 – Present

     • Review and approve paid media posts for Live Nation tours including Metallica and Post Malone.

     • Request assets and digital needs via Asana.   

     • Edit and write social media copy for partner giveaways and Live Nation, venue, and artist dark posts.

     • Analyze fan and artist data via Tableau to aid in campaign planning and marketing research.

     • Facilitate promotions, coordinating assets, social copy, and TM1 Came From Codes/trackable links. 

     • Coordinate meta pixel and ad access with artist teams to better target audiences in digital campaigns. 

     • Ensure marketing brief is updated with routing and budgets and enter spends into ROME/SalesForce.   

     • Liaise with internal and external teams, including artist management, tour directors, and Live Nation Entertainment’s digital media team, on tour details.

     • Secured Liquid Death as a sponsor for a KoRn album release event.

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