Tour Marketing Coordinator
November 2021 – Present
• Review and approve paid media posts for Live Nation tours including Metallica and Post Malone.
• Request assets and digital needs via Asana.
• Edit and write social media copy for partner giveaways and Live Nation, venue, and artist dark posts.
• Analyze fan and artist data via Tableau to aid in campaign planning and marketing research.
• Facilitate promotions, coordinating assets, social copy, and TM1 Came From Codes/trackable links.
• Coordinate meta pixel and ad access with artist teams to better target audiences in digital campaigns.
• Ensure marketing brief is updated with routing and budgets and enter spends into ROME/SalesForce.
• Liaise with internal and external teams, including artist management, tour directors, and Live Nation Entertainment’s digital media team, on tour details.
• Secured Liquid Death as a sponsor for a KoRn album release event.