Music Industry Program at UCLA

Touring, Tour Accounting, & Merchandising (+ Tour Marketing)

IMPORTANT NOTE: These materials are for COURSE PURPOSES ONLY based on case studies and scenarios. They are not the actual plans for the discussed artists and their tours.

Marketing Plan

Tour Marketing Plan for Billie Eilish

Overview of Tour Marketing Plan (for Course Assignment):

 

Sponsorship One-Sheet

Sponsorship One-Sheet for The Rolling Stones

 

Merchandising Plan

Merchandise Plan for Taylor Swift

 

Artist Offer Sheet

Artist Offer Sheet for Lana Del Rey

 

Expense Breakdown Sheet

Expense Breakdown Sheet for The Eagles

 

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