UCLA Music Business Certificate UCLA Music Industry Program

A&R: Making Music from Acquisition to Release

IMPORTANT NOTE: These materials are for COURSE PURPOSES ONLY based on case studies and scenarios. They are not the actual plans for the discussed artists.

Course Description:

An in-depth analysis of an A&R professional’s  functions, in collaboration with the artist and label, in the creation of recorded music in all formats from creation and acquisition to release. Topics included new artist acquisition, record deals, the role of the producer, working with personal managers and booking agents, the role of social media from the artist and executive perspectives, and independent touring. 

During the course, I pitched fox wild., an independent band, and Ali Barter, an independent artist.

Artist Pitches

fox wilde. Artist Pitch

Ali Barter Artist Pitch


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